kindness launching soon
days to launch
Hours
get ready to get mad!
Beauty doesn’t need another brand. It needs a movement.
We built madkind for real skin, bold souls, and compassion-first care.
We’re launching soon - Ready to shake things up?
Jump the line. Get mad first.
mad smart. mad gentle. mad effective.
you-first. no bullsh*t. no filters.
lip color made to be seen, not silenced.
get deep on skin, drop the dull.
cruelty-free, plant-based.
we don't do pretty quietly.
