brand promise. why we exist.
we’re here for your skin, your story, and your self-expression.
madkind was built to challenge the beauty industry’s obsession with polish, perfection, and pressure.
We believe skincare should work, color should speak, and no one should be told how to show up in their own skin.
our lineup includes
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4 high-performance essentials for your face
madkind skincare for real results
From first cleanse to final glow, every product is designed to deliver real, lasting results.
2 mad bold lippie lines
The madkind Lip Pair - because lips deserve both colour and care.
Rich color, smooth glide, and serious comfort, because your lips deserve beauty that performs.
All made with transparency, intention, and without the pressure of ‘perfect’ beauty standards.
formulation philosophy.
every ingredient does something.
every claim has a reason.
madkind products are created using:
Clinically supported actives like niacinamide, panthenol, ceramides and hyaluronic acid
Evidence-backed actives like Saussurea (Snow Lotus)
No added fragrance or essential oils, barrier-supportive formulations
Dermatologist-advised guidance and community feedback
Vegan, cruelty-free, and responsibly sourced ingredients
We don’t formulate for trends, we formulate for skin health and everyday usability. No unnecessary filler.
No filters - just skin that’s healthy in real life.
proof it works: real results
real skin, real routines, real impact.
Our minimalist system is designed to reduce product fatigue and simplify routines without sacrificing efficacy. The results speak for themselves, and so does our community.
Daily-use friendly • Layerable with makeup or actives • Cost-per-use under $1/day
SHOP OUR PRODUCTS
what we stand for and what we do about it.
more from less
Every product is built to strengthen your skin barrier — not chase fleeting trends.
planet in
mind, alway
Recyclable packaging and short supply chains to lighten our footprint — with even better options (mushroom, hemp) already in development.
no bull.
just real.
Clear ingredient lists and openness about our journey — where we are now and where we’re working to improve.
No photo retouching, no filters, full credit when you contribute, and a genuine invite for your ideas.
we've got you
Your voice matters — from contributor spotlights to always-on listening.
made for every body
No labels — it’s your skin. We won’t claim “inclusivity” while launching with only two colour products, but we promise to keep expanding so our range meets the needs of all madkind.
people & community
READ OUR MANIFESTO
madkind is what happens when your co-conspirator in life also becomes your co-founder.
madkind was born out of frustration, with overblown claims, underwhelming results, and perfection-chasing brands that forgot who they're for.
we started to build something human-first.
and we're opening the doors wide for creators, educators, and everyday users to shape it with us, step-by-step.
we're starting a movement with shared purpose and stubborn hope. Join us?
GET INVOLVED
