ethics & sustainability.
proof behind every promise.
Beauty isn’t just how it looks. It’s how it’s made, and who it impacts.
This is where we show our work.
Why this matters at madkind
We don’t do pretty quietly – and we don’t do it carelessly either.
From day one, our goal is products that work and a business that can look you in the eye: transparent, accountable, and kind.
OUR MADIFESTO
Our ethical commitments (people & animals)
Cruelty-free policy
We do not test on animals and we won’t sell where animal testing is required by law.
Leaping Bunny certification is on our roadmap; we’ll publish status and documents here.
Vegan by default
Launch formulas are vegan. If a future formula isn’t, we’ll label it clearly before you buy.
Full ingredient transparency
Every ingredient is published with plain‑English explanations in our Ingredient Glossary.
INGREDIENT GLOSSARY
Fair partnerships
We require written statements of compliance on labor law and safety. Today our manufacturer operates under ISO 22716, ISO 9001 and ISO 14001 standards. Traceability and independent audits (like BSCI or SEDEX) aren’t available yet. That’s why our roadmap includes working with our current manufacturer to achieve these standards or transitioning towards partners who meet these higher bars. Transparency - always.
Our sustainability practices (planet in mind – always)
Our launch packaging
We start with safety and sense - protecting product quality while keeping waste low.
Some vessels already use PCR (post-consumer recycled plastic), and we’ll publish verified breakdowns once all testing is complete.
Our roadmap is clear: fewer virgin plastics, more recycled content, and ultimately refillable and next-gen materials that close the loop.
We’ve cut excess packaging wherever possible and design everything for easier recycling. At the same time, we’re testing future options - mushroom fibre, hemp, bamboo, and solid formats - to remove packaging altogether where it makes sense.
Because progress isn’t about perfect. It’s about moving in the right direction - together.
proof points.
ISO receipts.
Our manufacturer holds ISO 22716 (Cosmetic GMP), ISO 9001 (Quality Management) and ISO 14001 (Environmental Management).
Vegan statements.
Our launch formulas are vegan - supported by supplier statements. Third-party certification is a roadmap priority.
Annual give‑back report.
Minimum 25% of net profits to community causes, with recipients and amounts.
PHILANTHROPY
our goals & transparency.
eliminate virgin plastic in primary packaging where possible.
reach 75%+ PCR across all primary packaging.
expand recyclability or refill options across core SKUs.
maintain a minimum of 25% net profits to community causes, with yearly receipts and partners listed.
We update this page at least annually with progress, partners, and roadblocks.
how you can join madkind.
recycle or reuse.
choose brands that show their work – not just their style.
share feedback with us: hello@madkind.com.
Shop with intention – even when not with us.
Wonering how to support ethical beauty brands?
Start by going deeper and asking questions.
We're here for all of them.
beauty isn’t just your look;
it’s what you stand for.
Ethics is an act of beauty.
Doing better – for people, the planet, and all animals – isn’t extra. It’s essential.
OUR MADIFESTO
