kindness on repeat
giving is a structural cost
At madkind, we don't ask you to "round up" at checkout to fund our conscience. We've already engineered the giving into our price. We commit at least 25% of net profits to social and environmental causes.
Our three peas in the same pod model is based on our belief that we are “all in this together”, hence we initially intend to support three causes across “people, planet, and pets”.
More causes will be added as we grow.
This is a floor, not a ceiling. It is a hard-coded constraint of our pricing logic from day one. We don't do this to be "virtuous"; we do it to ensure our commercial success is mathematically linked to human, planet and animal benefit.
These causes already do much needed work in their respective areas. Please check out their work here:
working with, not just for
In addition to the above structural cost, we intend to work with causes to develop co-branded products leading to further support and financial benefit.
We don't just hand over cash. We act as a product and logistics engine for our partners. We absorb the R&D, manufacturing, and distribution costs so the causes we support can focus on their primary mission and receive marketing and financial support.
people: We will announce our people partner here when the collaboration is finalised.
planet: We are a supporter of One Tree Planted. We will announce our collaboration product with OTP here when it is ready.
pets: We have developed our recently launched line of balm buddies in collaboration with Humane Canada.
Product details can be found here
Collaboration and financial details can be found here