the difference

Our system is simple and transparent.

• 10% off for life for our first customers
• 10% bundle discount when you buy 2+ items
• 10% back in points on every purchase
• Free full-size gift every $500 of lifetime spend

Everything stacks. Nothing expires.

You decide whether to keep the rewards, share them, or convert them into donations.

We don't use rewards to trap people in a buying cycle. 

We built the difference to say thank you for choosing us, and to share the savings that arise when customers help us work efficiently.

We want to thank our first customers for finding us early.

• The Deal: Create an account and leave a review on your first order.
• The Reward: Unlock 10% off for life on all products.
• The Promise: No countdowns. No pressure. If you're here, you're in.

We separate carrier costs from warehouse labour costs. 

When customers help us operate efficiently, we pass those savings back.

• Free Shipping: On orders of $60 or more (calculated before discounts).
• Bundle Discount: Buy 2 or more items and receive an automatic 10% discount on those items (in addition to any other discounts).
• Why? Once the first item is picked and packed, additional items add very little labour.
  
  That efficiency becomes a direct price reduction for you.

For every dollar you spend, you earn points you can use toward future purchases.

• The Rate: Earn 10% back in points on every order.
• Example: At $250 lifetime spend, you have $25 in points – enough for a free lipstick or gloss.
• The Use: Redeem points at checkout for instant discounts. No expiry dates. No complicated tiers.

We want madkind to generate community and compassion as we grow. 

Customers unlock one free full-size product at every $500 interval of lifetime spend. 

You choose what to do:

• Bank: Gifts never expire. Save them for later.
• Use: Add to your next order.
• Pay forward: Send the gift to a friend. They’ll receive an email to claim it.
• Give back: Swap the gift for a $25 cash donation to one of our 3P partners (People, Planet, Pets).

Note: Free gifts and redeemed points do not count toward the $60 free shipping threshold or the 2+ item bundle discount. Thresholds are based on value purchased before discounts.

that’s the difference.